A Road Scholar Program by Ronald Solberg
As Chicago and the State of Illinois have long served as retailing centers for the nation, it is probably no coincidence that it has also introduced more than its fair share of innovative and enterprising salesmen. For more than 150 years, figures such as Marshall Field and his “whizbang drummers” and infomercial king Ron Popeil and his “Pocket Fisherman” have introduced products, services and concepts that are still with us today. Learn about these innovative business masters and their many ideas and strategies that have been adopted by modern-day marketing, advertising, and public relations professionals.
This event is Free and Open to the public. For more information, please contact Berniece T. Tobiaski, 815.344.4385.