A Road Scholar Program by Ronald Solberg
As Chicago and the State of Illinois have served as retailing centers for the nation, it is probably no coincidence that Illinois has introduced more than its fair share of innovative and enterprising traveling salesmen. For more than 150 years, a 19th century Marshall Field and his “whizbang drummers” have joined with the likes of 20th century super salesman Ron Popeil and his “Pocket Fisherman” to introduce products, services and concepts that are still with us to this day. And in fact, many of their ideas and strategies have been adopted by modern-day marketing, advertising, and public relations. Join Ron Solberg as he recounts the amazing stories of the traveling salesmen of Illinois.
This event is Free and Open to the public. For more information, please contact David J. Nelson, Program Chair, 847.742.4248.